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10 Tips When Pitching the Media 1. Target your pitch to appropriate publications and programs only 2. Target your pitch to the correct reporters, editors and producers.. 3. Do some research: read, watch or listen to the media outlet BEFORE you pitch. 4. Ask the reporters if they are on deadline when you call — if so, call back later. 5. When you send emails, make them brief and interesting. 6. Don't send attachments unless requested. 7. When a reporter has a specific contact preference (email, fax or call), don't ignore it. 8. Make sure your company Web site has an accurate, complete press center for follow-up research.. 9. Offer an exclusive story to one key media outlet if the news warrants it — but just one at a time. 10. Plan your pitch before you call, but don't script it or read it — it will sound canned.
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