Emerging Tech PR

Telling the Stories of Today’s Innovations

By HKA Marketing Communications

Brought to you by HKA Marketing Communications, EmergingTechPR.com is dedicated to providing perspective and analysis on the advanced technologies changing business and society, and how the companies involved can succeed through intelligent PR and marketing strategies.

Digital Transformation Knocks at Nonprofit’s Door

August 27, 2019 | Blog | No Comments

As we’ve noted before, digital transformation (DX) will arrive at every industry’s doorstep – and much sooner than later. You can now count the nonprofit sector in that mix. Today’s donors, volunteers and beneficiaries expect nonprofits to provide the same seamless digital experience that an Amazon or DoorDash provides. If it’s not on their phone, […]

Why PR Is Key to Digital Marketing Success

August 6, 2019 | Blog | 2 Comments

We live in the age of digital marketing — email campaigns, social media, webinars, content marketing, website SEO, pay-per-click advertising, branded apps and much more that fall under its umbrella.  This catch-all category is now considered the foundation of a company’s marketing strategy. However, one critical element of digital marketing that gets overlooked these days […]

How Sustainable Tech Is Changing the World

July 15, 2019 | Blog | No Comments

Can the environment and a thriving economy co-exist?  Through sustainable tech innovation, Yair Crane has no doubt they can. As Principal of CTG Consulting, Yair offers strategic counsel and services for implementing clean energy and clean transportation technologies to businesses and government agencies in the Southern California region. I recently spoke with Yair at a […]

Extending Reality for More Powerful Storytelling

July 1, 2019 | Blog | No Comments

The future of communications is unreal these days. What has become known as “extended reality” (XR) is quickly coming to the fore in marketing and PR.  Nothing that has been in the communicators’ toolkit before can quite compare to the storytelling power that is now possible in the age of XR. First, a brief description […]